Selling Smiles 101 is a program run in conjunction with a senior level personal selling course offered at U of C's Haskayne School of Business. Students enrolled in the program (up to 80 annually) gain hands on sales experience by selling Cutco Cutlery (a Vector Marketing product). Commissions and donations earned by the students are given to CWF. The Foundation ensures that a direct connection is made between student efforts and mission fulfillment, making program participation very motivational. Over 4 years just over $100K has been generated.

Many students claim to be profoundly impacted by the Selling Smiles experience. After leaving school, many stay in touch with CWF and/or Derek Hassay, the faculty member who has masterminded the program. The AB/NWT Chapter has even hired a program grad to work on wishes!

Last summer, Josh Riker-Fox, a Selling Smiles 101 Alumni, competed in the Modern Day Pentathlon event at the Beijing Olympics. Derek will supervise Josh this fall as he participates in Haskayne's MBA thesis program. Although classes have yet to begin, Josh stopped by Derek's office to share a copy of a photo taken while he was competing in Beijing. Derek was asked to look closely at the picture and specifically at Josh’s wrist as he is wearing a Children’s Wish Foundation bracelet. Josh has been inspired by the children he was introduced to while enrolled in Derek’s class and wears the bracelet as a reminder and motivator.